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From web design and development agency to 360° agency!

Jean-François Arnaud
Jean-François ArnaudCEO of Blacksmith

From web agency to 360° agency

Since 2016, we've been focusing on graphics, design and web development for digital products (websites, web applications...).

While the user experience, scalability and code quality of the websites and applications we develop have long been at the heart of our concerns, we'd now like to extend our support by looking after your image on social networks and your visibility at the top of search engine results.

We are therefore delighted to announce that our Paris-based agency Blacksmith is expanding its range of services to include marketing and communication support for web sites and applications!

From web agency to 360° agency

Why use marketing and communication to enhance your online image?

Marketing and communication are the pillars of any online growth strategy. They can help you :

  • Increase your visibility: With well-targeted campaigns, your site can reach a wider audience.

  • Attract and retain customers: Effective communication engages your audience and builds trust.

  • Optimize your return on investment (ROI): Well-planned marketing strategies maximize the impact of your advertising spend.

Even the most successful website needs quality, regularly updated content, careful social networking and investment in online advertising.

What new services does the Blacksmith web agency offer?

We offer tailor-made services to meet all your marketing and communication needs:

1) SEO support

  • Keyword research and lexical field development: We identify the most relevant terms for your business.

  • SEO-optimized content creation: We produce quality content on a regular, long-term basis, from blog articles to optimizing existing product categories.

  • Netlinking campaigns: We identify relevant, quality sites in your sector and acquire backlinks to reinforce your authority.

  • Internal link management: We optimize internal links and manage menu obfuscation to hide unnecessary links from Google.

  • Ongoing technical optimization: We monitor and improve your site's technical performance over time.

2) Marketing Automation

  • Integrated marketing strategy: We automate customer relations via emailing, including shopping cart relaunches, welcome emails and birthday celebrations.

  • Promotional and event emails: We write and send several marketing emails to highlight monthly promotions or special events (Black Friday, Mother's Day...).

  • ROI tracking: We continuously analyze email performance throughout the buying cycle.

3) Social Media

  • Creation of monthly publications: manage your social networks with unique content created each month.

  • Visual production: we create professional photos and images for your publications.

  • Interaction management: We respond to private messages and comments to maintain active interaction with your community.

4) Google Ads management

  • Advertising budget management: We optimize spending on Google Shopping, Search and Display campaigns, both locally and nationally.

  • Campaign creation and management: We create the advertising account, manage it on an ongoing basis and optimize performance.

  • Product catalog management: We update the product catalog according to regulations, promotions and events.

  • Account security: We protect your account against risk and fraud.

Need a 360° support?

With our new marketing and communications support service, Blacksmith provides a complete, personalized strategy for developing your online presence.

Whether it's improving your SEO, automating your marketing, boosting your social networks or optimizing your Google Ads campaigns, our team of experts is here to support you every step of the way.

Contact us at to discuss your needs and find out how we can help you achieve your goals!

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